Start HereDelivery calculated at checkout
Starter
$60
A lighter first box with a calm anchor, small surprises, care, and a simple routine card.
View StarterBuild a better daily routine for your dog.
Choose a ready-made box or build your own with toys, treats, and calming tools your dog will actually use.
Box Tiers
Choose the box that fits best
Best ValueQualifies for free shipping
Standard
$75
The strongest value in the lineup and already over the free-shipping threshold.
View StandardGift ReadyQualifies for free shipping
Deluxe
$109
Best for gifting or going all-in, with extra care items and presentation details.
View DeluxeBuild a Box
Build your own from there.
Pick a few items, get a routine reveal, then choose the tier that fits best.
Step 1
Pick a few items
Start with the toys, treats, and calming tools your dog would obviously use.
Step 2
Get the routine reveal
We turn those picks into a routine style like Reward & Training, Wind Down, or Balanced Daily Routine.
Step 3
Choose the right tier
The reveal suggests the tier, then you decide how complete you want the box to feel.
Need Help Choosing?
Shop by the part of your dog's day that needs the most support.
Every box can be built around a real part of your dog's day: leaving home, burning energy, training, or winding down.
Ready-Made Boxes
See each box in more detail
Entry box
Start Here
Starter
Start here
$60
Delivery calculated at checkout
A smaller first box for trying the routine without feeling bare.
Best for
First-time customers, smaller first orders, and simple routine resets.
Main box
Best Value
Standard
Best value
$75
Qualifies for free shipping
Our best-value box for a fuller daily routine.
Best for
Most first orders and dogs that need a fuller mix of play, calm, reward, and novelty.
Premium box
Gift Ready
Deluxe
Gift ready
$109
Qualifies for free shipping
The fullest version of the routine with extra care and presentation.
Best for
Gift buyers, special occasions, and customers who want the most complete version.
Essentials & Refills
Already have a box? Refill the pieces your dog loves most.
New Arrivals
Fresh finds for play, rewards, and cozy wind-downs.
Small-Batch Delivery
Each box is carefully packed and shipped in small batches.
Free shipping on orders $69+
Standard and Deluxe qualify on their own. Starter works best when paired with one small add-on.
Gift-box logic
The box is the best-value path. Essentials stay available for convenience, refills, and repeat favorites.
Practical routine language
Calm, play, reward, and wind-down moments keep the brand grounded and usable instead of vague.
FAQ
A few things people ask first
What is a Tail & Treat box?
A thoughtfully packed set of toys, treats, and comfort items built around everyday moments with your dog.
Can I still buy products individually?
Yes. Essentials & Refills are still available for add-ons, favorites, and repeat orders.
How does free shipping work?
Orders over $69 qualify for free shipping. Starter does not qualify by itself unless you add something else.
Email Signup
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